Something we could have never imagined. Early in January, we devised a 2020 mantra, ‘Aspiring excellence in everything we do’. The pandemic has certainly posed a challenging threat to our plans. But one of the few positives to come from this, was the opportunity to pick up my copywriting course again.
So why is copywriting so important for your business?
Good content helps your business establish trust and authority with your target audience. It persuades potential customers to buy your products and services.
Copywriting is an integral part of our day to day role. Get it right and our marketing hits the spot. Getting it wrong can sorely undermine the impact of all of our creative design work.
As part of my course, I have learnt how to write interesting, persuasive and engaging content. I have mastered writing for social media, web pages, blogs, adverts, editorials, brochures, leaflets, sale pitches, press releases and SEO articles.