Your marketing budget is precious and with so much conflicting advice, you may be hesitant to spend it. There are many reasons marketing strategies fail. From lack of knowledge and experience to failing to reach your audience.
Every business is different and there are a variety of pitfalls to avoid. Having a clear vision and the right team to support you can determine your success.
At first consultation, we advise our customers against many rooky marketing errors. The main being, designing their own logos and websites using online design software. As well as expensive editorial and magazine advertisements.
All these tools have their place, but they aren’t going to propel your business efficiently.
It’s hard to trust someone with your money, especially when this can make or break your business. We can offer guidance to transform your ideas and your business. Our advice and experience has helped over 100 businesses succeed.
You may be tempted by high end editorials and magazine adverts. Although these can be useful in the right circumstances, the digital market has a much better reach. It is also much better value for your money.
You can spend 10% of your original marketing budget on google ads and social media boosting and reach more clients that you ever could with expensive printed advertising.
Another pitfall which many of our clients fall victim to is online design software. There are so many readily available and free. You may be tempted to design your own logo and branding. We would highly recommend not doing this.
Often online design software doesn’t offer a final vectored logo and majority of these logos look generic. Having a well-designed logo that works on a variety of materials is paramount to helping your business stand out.
Build your own websites are easily available and may seem like a cost-effective solution. The problem is they aren’t built by a professional with a knowledgeable insight. There are often hidden costs which over time, add up.
Majority of these websites aren’t built for search engine optimisation nor are they device compatible. This has a huge impact on how you rank compared to your competitors as well as user experience.
Having an agency like Capture, design and build your website means your business has a professional looking and working platform. Your clients will judge your business on your website, and it can make or break your first impression.
We take the time to research your competitors, learn about your business and understand your goals. All our website packages include a year’s hosting, accredited copywriting and a unique design.